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BLACK FRIDAY WATCH / REAL PRODUCT PREVIEW

A week of competitor checks.
One brief.

Compare the offers. See what changed. Open the evidence. This real example follows Coyuchi, Brooklinen, Boll & Branch and Parachute. Your watch follows the competitors you choose.

These are recent October observations. The 2026 Black Friday results are still ahead.

REAL OBSERVATIONS · SAMPLE

Home & bedding: the competitor brief

Sep 30, 2026 – Oct 6, 2026 · Prepared Oct 6, 2026, 7:33 PM UTC

4current stores
4stores in the sample
4stores with changes
0coverage gaps
THE OFFER AT A GLANCE

Offers across your competitors

Latest successful readings, compared side by side. Markdowns use the store’s published compare-at prices; checkout-only codes are not included.

  • Coyuchi

    coyuchi.comCatalog reading
    “15% Off $250+ | 20% Off $600+ | 25% Off $1,000+”
    3 more observed messages

    “Bed Bundles - Up to 25% Off”

    “Bundle + Save - Up to 25% Off”

    “Fall Insider Event - Up to 25% Off”

    31.4%of observed products marked down1,662 products read

    Average markdown 40.5%

    Reading recordedView homepage ↗
  • Brooklinen

    brooklinen.comCatalog reading

    No homepage offer detected

    16.5%of observed products marked down491 products read

    Average markdown 47.5%

    Reading recordedView homepage ↗
  • Boll & Branch

    bollandbranch.comSampled catalog

    No homepage offer detected

    9.2%of observed products marked down2,000 products read · sample

    Average markdown 23.9%

    Reading recordedView homepage ↗
  • Parachute Home

    parachutehome.comCatalog reading
    “15% off Bedding Bundles”
    3 more observed messages

    “15% off Bundles”

    “15% off Percale Bundles”

    “15% off Linen Bundles”

    12.1%of observed products marked down1,651 products read

    Average markdown 29.9%

    Reading recordedView homepage ↗

Homepage links open the current storefront. The quotes and numbers above retain the reading dates shown.

40 selected recorded changes
01Offer changedOct 6, 2026, 12:53 AM UTC
Boll & Branchbollandbranch.com

Offer changed

The promotion message changed between storefront readings.

PREVIOUS OBSERVATION

Final Weekend | 20% off + FREE Pumpkin Throw on orders $599+ · 20% OFF EVERY LAYER

Earlier reading · date not recorded
RECORDED OBSERVATION

No promotion message observed

Oct 6, 2026, 12:53 AM UTC

Homepage observation

How to read this

The quoted message preserves the observed code, threshold or exclusion when it appeared in the source. Checkout eligibility is not tested.

Open source storefrontInspect the evidence ↗
02Offer changedOct 5, 2026, 7:20 AM UTC
Coyuchicoyuchi.com

Offer changed

The promotion message changed between storefront readings.

PREVIOUS OBSERVATION

Bed Bundles - 15% Off · Bundle + Save - 15% Off

Earlier reading · date not recorded
RECORDED OBSERVATION

15% Off $250+ | 20% Off $600+ | 25% Off $1,000+ · Bed Bundles - Up to 25% Off · Bundle + Save - Up to 25% Off · Fall Insider Event - Up to 25% Off

Oct 5, 2026, 7:20 AM UTC

Homepage observation

How to read this

The quoted message preserves the observed code, threshold or exclusion when it appeared in the source. Checkout eligibility is not tested.

Open source storefrontInspect the evidence ↗
03Listed unavailableOct 6, 2026, 12:54 AM UTC
Parachute Homeparachutehome.com

Percale Bundle - Evergreen F/Q

The product’s listed availability changed.

PREVIOUS OBSERVATION

At least one option listed available

Earlier reading · date not recorded
RECORDED OBSERVATION

No option listed available

Oct 6, 2026, 12:54 AM UTC

Store observation

How to read this

This is availability on the storefront; units sold, stock quantities and the reason for the change are unknown.

Open source productInspect the evidence ↗
04Listed unavailableOct 3, 2026, 6:45 AM UTC
Brooklinenbrooklinen.com

Marlow Mini Pillow - Last Call

The product’s listed availability changed.

PREVIOUS OBSERVATION

At least one option listed available

Earlier reading · date not recorded
RECORDED OBSERVATION

No option listed available

Oct 3, 2026, 6:45 AM UTC

Store observation

How to read this

This is availability on the storefront; units sold, stock quantities and the reason for the change are unknown.

Open source productInspect the evidence ↗
05Markdown appearedOct 6, 2026, 5:09 PM UTC
Coyuchicoyuchi.com

Avocado Organic Yoga Bolster Pillow

The same recorded variant changed between these observations.

PREVIOUS OBSERVATION

USD 129

Oct 6, 2026, 1:01 AM UTC
RECORDED OBSERVATION

USD 116

Oct 6, 2026, 5:09 PM UTC

Single-variant product

How to read this

The source link opens the product so its current option, offer terms and availability can be inspected.

Open source productInspect the evidence ↗
06Markdown appearedOct 6, 2026, 5:09 PM UTC
Coyuchicoyuchi.com

Avocado Organic Square Meditation Yoga Pillow

The same recorded variant changed between these observations.

PREVIOUS OBSERVATION

USD 174

Oct 6, 2026, 1:01 AM UTC
RECORDED OBSERVATION

USD 157

Oct 6, 2026, 5:09 PM UTC

Single-variant product

How to read this

The source link opens the product so its current option, offer terms and availability can be inspected.

Open source productInspect the evidence ↗

217 additional recorded changes are summarized or omitted from this brief.

THE EVIDENCE BEHIND THE BRIEF

The sampled stores

CompetitorReadingProducts observedLast successful check
Coyuchi ↗coyuchi.comCurrent readingCatalog reading1,662Oct 6, 2026, 5:09 PM UTC
Brooklinen ↗brooklinen.comCurrent readingCatalog reading491Oct 6, 2026, 1:02 AM UTC
Boll & Branch ↗bollandbranch.comCurrent readingSampled catalog2,000Oct 6, 2026, 12:53 AM UTC
Parachute Home ↗parachutehome.comCurrent readingCatalog reading1,651Oct 6, 2026, 12:54 AM UTC

Selected recorded changes, grouped to keep repetitive product movements from hiding other stores. Open source links show the current storefront, not an archived page.

Public storefront observations, not sales, demand or inventory quantities. “Available” describes a published purchase option. Verify the product, variant and offer terms at the source before making a decision.