What the pass includes
- 10 tracked competitors, read once a day until December 2, and twice a day in Cyber Week.
- A baseline report within a day of buying: where each competitor stands before the sales start.
- A daily alert when something notable changed: a sale starting, a deeper discount, a new homepage message, a sell-out.
- A brief every day of Cyber Week, November 23 to December 1: who is on sale, since when, and what moved overnight.
- A wrap-up report on December 3, with a CSV: who started when, how deep it went, which products sold out, and what returned to full price.
What it does not include
We read public storefronts. We do not see sales or revenue, discount codes that only apply at checkout, or some banners that apps add after a page loads. Stores that block automated reading cannot be tracked. How tracking works ↗
Start early
A store’s record begins on the day you add it. A competitor added in October shows its normal level before the sales start, which is what makes a “sale started” call meaningful. A pass bought late starts its record on the day of purchase.