A discount can change
in two days.
Jeffree Star’s observed sale share reached 62% on Oct 3. By Oct 5, it was 44.3%. A daily record makes the shape of the offer visible.
Jeffree Star
Share of observed products at least 5% below compare-at price.
| Date (UTC) | Products read | Discounted | On sale | Avg. discount | Listed available | Coverage |
|---|---|---|---|---|---|---|
| Oct 1 | 255 | 113 | 44.3% | 18.6% | 216 (84.7%) | Full reading |
| Oct 2 | 255 | 113 | 44.3% | 18.6% | 216 (84.7%) | Full reading |
| Oct 3 | 255 | 158 | 62% | 27.6% | 215 (84.3%) | Full reading |
| Oct 4 | 255 | 158 | 62% | 27.6% | 215 (84.3%) | Full reading |
| Oct 5 | 255 | 113 | 44.3% | 18.6% | 215 (84.3%) | Full reading |
What changed: 113 of 255 products were discounted on Oct 1; 158 of 255 on Oct 3; and 113 of 255 on Oct 5. The same 45 products started and then ended their discounts; the product set stayed unchanged. These readings do not explain the campaign or reveal the orders it generated.
Explore the interactive Market pulse →Coyuchi
Air Weight® Organic Towels, 6 Piece Set
25% below compare-atThe listed product price moved from $148 to $111. Check the source for the current variant, availability and offer terms before acting.
Check the product ↗Start your Black Friday
baseline now.
- 01
Choose the real alternatives.
Pick stores competing for the same customer and shortlist five comparable products. Record today’s price, variant, offer terms and availability.
- 02
Watch the breadth and depth.
Check how much of the observed catalog is discounted, and by how much. Verify sample sizes before treating a change as a broader promotion.
- 03
Set your own decision rule.
Choose a margin floor and one testable response. Evaluate it using your own conversion, orders and contribution margin.
Keep the record going.
Track one store free, or watch ten through Cyber Week for $99 once.